Government advice and regulations in place to stop the spread of COVID-19 have had a severe negative effect on the dining industry. Many US states and counties required restaurants to shut down eat-in options, while official advice in the UK during strict lockdowns was that people should avoid socialising outside entirely. This has led to…
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Most restaurants are poor marketers. They rely on a scattergun approach to attracting new customers and often aren’t focused on the best marketing channels. The restaurants that succeed are often great marketers. They ruthlessly focus on the key channels that work and know how to build customer loyalty. Of course, some restaurants rely on word…
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New technology has the potential to improve and disrupt the way the restaurant industry works. While the overall concept of a restaurant may stay the same — serving or delivering food to customers — the way restaurants do this will likely continue to change. In recent years, trends like delivery apps and social media platforms…
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Did you know that 138% more money is made from customers who buy your products via an email marketing offer than from customers who don’t get your emails? Or, that email is the biggest driver of customer retention (even more effective than social media)? Our guide to extremely effective restaurant email marketing will help you…
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If you’re looking for restaurant event ideas, you’ve come to the right place. Holding an event in your restaurant or bar can be a great way to attract customers during quiet periods. There are events to suit every business, including quizzes, VIP experiences, guest appearances and celebrating special occasions. So much so that you can…
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Using a food cost calculator is an easy way to understand how much your restaurant spends on food. This is important because restaurants typically have razor-thin profit margins, and not having a handle on your menu item costs can eat into this already slim percentage. It’s easy to create dishes and price them to allow…
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Attracting customers to your restaurant can be a challenge. Even venues with the best food or the cheapest prices struggle to fill all their tables on a wet and cold Tuesday evening. This article is designed to help. It is filled with ideas restaurants can use to attract more customers. The ideas are affordable, and…
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Facebook marketing for restaurants is continually evolving. While it was once a great way to reach a new audience by sharing posts, images and updates, changes to the site’s algorithm mean that organic reach — the number of people businesses can reach without paying — has dropped significantly. The good news is there are still…
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If you have experience with restaurant management, you know the importance of providing great tasting food and an enjoyable customer experience. However, this is merely the start of what you need to know when you manage a restaurant. Effective restaurant management is just like running any other fast-paced business; you need to take care of…
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On the surface, restaurant mission and vision statements are just a sentence or two about why a business exists. They can seem insignificant compared to the daily grind of attracting customers, serving delicious food, and growing your restaurant. However, these mission statements are important. Defining your restaurant’s mission, vision and values will help guide strategic…
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