Location matters – and geomarketing is a huge deal. Location-based marketing campaigns can take a number of forms. Maybe you’re using geo-fencing to promote your lunch special to potential customers within walking distance of your restaurant. You could also promote tomorrow’s live entertainment to guests staying at a certain hotel. You could even target customers…
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With the rapid adoption of mobile devices, businesses are getting more and more opportunities that will ultimately change how their products or services are delivered and accessed in the upcoming years. Consequently, small businesses and startups are realizing the advantages of going mobile and coming up the amazing mobile apps. But, not every app gets…
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When you’re working on marketing, it’s vital to get a second opinion. And a third opinion. Maybe a fourth, too. The point is – you should listen to other people, within and outside of your industry, to make sure you’re covering all bases in your strategy. Especially when it comes to small businesses, it can…
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Juggling with appointments, sales, marketing, customer service while managing a business can turn into a real headache. A modern, cloud-based booking system could help you to save a lot of time. Here are 5 advantages of using online appointment booking software. Gain Efficiency Tired of spending most of your time on the phone to manage your…
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So you’ve finally finished your App and are ready to let it loose into the App Stores, and with 2,000,000+ apps on the Apple App Store and 2,200,000+ on Google Play – getting your App amongst that list can’t be that hard, right? Not always. Apple and Google’s App Stores have guidelines that need to…
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For as long as there have been websites, there have been search engines. In fact, an offline equivalent of the first search engine – Archie – actually debuted before there were even any sites on the web. And, for as long as there have been search engines, there has been SEO. But of all the…
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It is somewhat traditional to end off the year with a summary of emerging trends and predictions for the new year, but we understand that as a small business owner you probably want to spend the last few weeks of each year focusing on marketing, sales and customer service over the holiday season, not reading…
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If a picture is worth a thousand words, then an App screenshot is worth a thousand downloads. In fact, even more than a thousand. In this guide, we look at some of the best examples of App Promotion and share the best strategies on how to create engaging screenshots that will increase your downloads by…
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We’ve all been there: you’ve had a great idea for a side project and have built it out into a killer app. But you really need to put together a website before you can start marketing it effectively. App store descriptions don’t exactly give you much space to highlight the most interesting aspects of what…
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One of the best benefits of having a mobile app for your small business is that it is almost like having an open-line to each of your customers; a means for you and your customers to communicate directly with each other. And part of this communication should, naturally, be in the form of marketing, except…
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