TikTok has become more than a social platform. In 2026, it is one of the world’s most influential search engines, discovery platforms, and product marketing ecosystems. If you’re marketing a mobile app, ignoring TikTok means missing out on massive organic reach and a generation of users who now search TikTok the way others search Google….
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2026 Update: How YouTube Fits Into Your Digital Marketing Strategy Today YouTube marketing has changed dramatically since this article was first written. In 2026, YouTube is no longer “just a video platform” – it’s a hybrid search engine, AI-powered discovery tool, community hub, and social selling channel all at once. If you’re planning to use…
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In 2026, social media SEO isn’t a side tactic anymore – it’s one of the main ways people discover brands, content, and local businesses. Two big shifts forced this: AI Overviews and zero-click results on Google are crushing traditional organic clicks. Studies in 2025 showed organic CTR on queries with AI Overviews dropping by as…
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A good restaurant social media marketing strategy can help bring customers to your venue. This is because social media is an important tool people use to make purchasing decisions. This is especially true when it comes to choosing where to eat—people love sharing and searching for photos of food. In fact, according to TouchBistro, 41%…
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In the age of environmental consciousness and sustainable living, promoting solar energy solutions on social media is not just a strategy; it’s a responsibility. As the world shifts towards cleaner and renewable energy sources, the solar industry is gaining momentum. To ensure your solar systems receive the attention they deserve, we present 10 essential tips…
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Image Source: depositphotos.com How do people choose what products and services to invest in? Well, some will opt for solutions and brands that are familiar to them. Others will seek out the best deals. And a portion of consumers will prioritize convenience. But no matter how your target audience makes purchasing decisions, one thing’s guaranteed:…
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If you own a business or a side hustle, then you know that most of the magic happens online. And by magic, we’re not just talking about sales and revenue, we’re also talking about creating a brand presence, engaging with new customers, building a community, turning customers into loyal evangelists, and so on. All these…
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2026 Update: How Trending Instagram Hashtags Work Today (Read This First) Instagram’s hashtag system has changed dramatically since we first wrote the original version of this article back in 2023! (we’ve kept the original article below for reference). Trends move faster, the algorithm relies heavily on AI-driven recommendations, and users increasingly discover content through Instagram…
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2026 Update: What Creating a Strong Brand Identity Means Today Brand identity has changed dramatically in just the last few years. With AI-generated content everywhere, shrinking attention spans, and social media acting as the new search engine, brands in 2026 need far more than a logo and a colour palette – they need clarity, consistency,…
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Instagram Hashtags Strategy 2026 Update: How Instagram Hashtags Work Today (Read This First) Instagram marketing has changed more in the last three years than it did in the previous ten. Algorithms have evolved, social search is now a dominant behaviour, and AI models increasingly influence how people discover accounts and content. Before diving into the…
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