There are two kinds of people in this world, joiners and followers. It’s one of those platitudes that we learn early on in life, but it meant something different back then. The basic message was that the joiner could never be a leader. In the Life 2.0 world of social media—where how much you put…
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Previously we wrote about getting started with social media, and together with what we have written about achieving social success, you should be able to create a dynamic presence on several social media platforms. But this does not guarantee that everything you post will be seen by a large number of your followers, or that…
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There are more than 200 well-known social media platforms currently in operation, and even when you trim the list to only the most widely used, you’re still looking at 20+ platforms. So it is easy for small business owners to feel overwhelmed, and to give up on social media before even getting started. Don’t. While…
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With its rapidly updating feed, Twitter can be a great source of news and information for anyone, not just small business owners. But follow too many people and it becomes difficult to find the value in between the mundane. One of the best solutions for small business owners is to add the accounts that matter…
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With a strong social media presence, comes great responsibility. And tons of creativity. Having a social media presence is great, but sometimes it’s not enough. You need to grab and keep ahold of the attention of your community, and the most effective way to do this is to make your social media marketing stand out. Content…
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