Which Social Network Should You Advertise On?

Which Social Network Should You Advertise On?

The rise of social media is difficult to ignore in today’s society, and whilst you might have a personal profile to connect with friends from your school days, there’s also now the potential for it to benefit your business too. With millions of users on Facebook, Twitter, LinkedIn, Instagram and many more, there’s a whole…
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10 Steps for Crafting a Perfect Twitter Ad Campaign How to Market Your Retail Business on Social Media

How to Market Your Retail Business on Social Media

Social media usage continues to grow, with 77 percent of online adults using social networking sites as of November 2016. As a small retail business, you’ll need to ensure your marketing strategies keep up with this growth in order to maintain engagement and revenue. Here’s how you can do so. 1. Give them updates. Loyal…
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How to Market Your Business on Social Media – 3 Awesome Case Studies

How to Market Your Business on Social Media – 3 Awesome Case Studies

When it comes to the issue of social media marketing, businesses are beyond asking, Should we? The question is now, How do we? Plenty of experts have tried to answer this question with a social media marketing guide. While these have their place, there’s plenty you can learn just by looking at what other people have done. Facebook, Twitter, and…
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Three Strategies to Build Your Brand Using Social Communities Investing in Social Media Advertising

Investing in Social Media Advertising

Previously we wrote about getting started with social media, and together with what we have written about achieving social success, you should be able to create a dynamic presence on several social media platforms. But this does not guarantee that everything you post will be seen by a large number of your followers, or that…
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Getting Started With Social Media

Getting Started With Social Media

There are more than 200 well-known social media platforms currently in operation, and even when you trim the list to only the most widely used, you’re still looking at 20+ platforms. So it is easy for small business owners to feel overwhelmed, and to give up on social media before even getting started. Don’t. While…
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20 Twitter Accounts Every Small Business Should Follow

20 Twitter Accounts Every Small Business Should Follow

With its rapidly updating feed, Twitter can be a great source of news and information for anyone, not just small business owners. But follow too many people and it becomes difficult to find the value in between the mundane. One of the best solutions for small business owners is to add the accounts that matter…
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Small Businesses Who Are Owning Social Media

Small Businesses Who Are Owning Social Media

With a strong social media presence, comes great responsibility. And tons of creativity. Having a social media presence is great, but sometimes it’s not enough. You need to grab and keep ahold of the attention of your community, and the most effective way to do this is to make your social media marketing stand out. Content…
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