It’s tough being an “appreneur,” slaving away long days and nights designing the perfect app for your business that, if the mobile device gods smile down on you, will break big enough to make a positive difference in the number of people coming through the front door. You’re not looking to occupy the same rarefied…
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Marketers today understand the importance of using email as a predominant marketing tool. After all, with 3.7 billion active email users across the globe, leveraging email marketing is one of the best ways of fulfilling their top priorities of driving conversions and generating leads. In fact, email marketing when combined with email automation can work…
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Did you know that people who opt in to your mobile apps push notifications are more likely to keep using your app? But since TechCrunch reports that smartphone users use on average 9 apps a day, and statistics show that most people who download your app will stop using it within 3 months, you need…
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With three billion searches per month and 400 hours of video uploaded every minute, YouTube is the world’s second-largest search engine. For many business owners, it’s an ideal medium for marketing. Whether you’re looking to build your brand, find new buyers or educate your customers a YouTube channel may be the answer. A lot of…
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Black Friday was commonly known as the day where retailers would go back into the “black” following a year of operating “in the red”. At a loss, in other words. The term didn’t come into widespread use until the 1980s. Since then, the day has evolved into a key event for many businesses – across…
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It’s a common misconception that larger organizations with hundreds of computers networked and as many or more numbers operating on them would be a prime target for hackers. But the reality is quite the opposite. It is the smaller businesses that are affected by cyberattacks the most, and this has been established through volumes of…
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Have you been just about to step foot into your car for your commute home when your phone has buzzed in your pocket with a notification of what the traffic is like and how long your journey is expected to take? This is known as geofencing and is a marketing tactic that an increasing number…
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From the first time a customer hears about your business to the moment they become a client, there is almost a limitless number of variables that dictate their behavior. This period is often referred to as the customer journey and while not everything is in your control, there are steps you can take to boost engagement…
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According to Statista, the first quarter of 2018 showed 10,933,500 apps available for download. That’s a lot of apps competing for attention. The point? Small business owners need a solid app monetization strategy to succeed, starting with the app concept and following all the way through to user retention. And so you need to start…
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Crowdfunding has experienced significant growth and is projected to reach a staggering US$1 trillion by 2025. This growth highlights its expanding role as a fundraising tool, offering vast opportunities for creators and investors. Campaign creators must consider this trend when selecting a platform, as the landscape is becoming more competitive and efficient. Staying updated with…
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