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According to the Global Digital Statshot from We Are Social and Hootsuite, an enormous 3.196 billion people actively use social media, which equates to 42% of the world’s population. That means with the right marketing strategy and digital campaign, you could reach literally billions of potential customers across the globe. When it comes to shopping…
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Content is basically the major way you communicate with your customers in the digital age. So it makes sense to say that the way you produce and distribute your content makes or breaks your business. Although perfect content for each business depends on different factors, there are some must-know factors that would work for almost…
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Word of mouth is often the first touchpoint for small businesses. These glowing reviews from coworkers, neighbors and friends can drive people to search for your company online. But what happens when potential customers Google your business and find negative content? Data suggests that businesses are at risk of losing one in five customers due…
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Once the excitement of Thanksgiving and Black Friday are over, people just want to relax – and shop. Origin & growth of Cyber Monday On the Monday after Thanksgiving, it turns out, people love nothing better than to put on their comfy pants and get out their mobiles to search for online bargains. In 2005,…
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In many ways, the concept of “promoting” your business gives the wrong idea. It implies that your audience are sitting passively at their computers and mobile devices, just waiting for you to push powerfully constructed marketing messages at them. It’s as if people think that marketing’s like that weird fairground game where you spray water…
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When it comes to social media, Instagram has undeniably cemented itself as the ‘one to watch’ over the past few years. In a market so saturated with various platforms, trends, features and filters, it has continuously managed to reinvent itself to meet the demands of its audiences and to embrace each new trend head on….
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Introduction: let’s get started! This article is going to help you create your App. The top 5 tips are designed to help get you in touch with your creativity. Tips 6 to 12 will provide a useful framework for you to start creating your App, giving you a ton of resources to help you meet…
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Black Friday is just a few weeks away, with shoppers and retailers everywhere gearing up for the event. Many have a love/hate relationship with it. On one hand, it can drive some major sales for businesses and customers can get some great pre-Christmas bargains. Yet, its popularity and size causes challenges for businesses as well….
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It’s tough being an “appreneur,” slaving away long days and nights designing the perfect app for your business that, if the mobile device gods smile down on you, will break big enough to make a positive difference in the number of people coming through the front door. You’re not looking to occupy the same rarefied…
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Marketers today understand the importance of using email as a predominant marketing tool. After all, with 3.7 billion active email users across the globe, leveraging email marketing is one of the best ways of fulfilling their top priorities of driving conversions and generating leads. In fact, email marketing when combined with email automation can work…
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