Blog

Health and Finance explain that when marketing your medical practice, it’s helpful to begin by establishing what your goals are, and how these will benefit your patients or clients. When drawing up your marketing goals, start by establishing your skills, your target audience, and how your skills will benefit your audience. As a medical practitioner,…
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People, more than ever, now own smartphones or use mobile devices making it a lot easier for people to access information and keep in touch on the go. Gone are the days when people looked up a business using a phone book or newspaper. For small and medium businesses to keep up with the emerging…
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We’d probably all agree that our businesses need some form of IT support to run smoothly. Whether you’re the owner of a small business that’s been submerged with requests from new customers or the CEO of a small company whose tech infrastructure is overwhelmed, you probably need better technology solutions. However, incorporating and maintaining the…
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With over 500 million active daily users, 40 billion photos shared to date and 4.2 billion likes per day, Instagram has firmly established itself as one of the largest and fastest growing social media platforms on the market. As so many people are now using this platform on a daily basis, your radio station could…
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With millions of websites in operation and thousands more being launched every day, it has become nearly impossible for smaller businesses to attract visitors without online advertising. You’re no longer competing only with similar businesses in your location, but globally too. And while even large brands were once skeptical about online advertising, Google’s AdWords and…
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Event marketing is a true art. There are so many different aspects you have to keep in play, it can be like spinning plates. But if you think strategically about your event marketing process you can get some truly spectacular results. Leveraging your network for event marketing One of the best ways to promote your…
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Do you think people spend time thinking just how great the Gmail mobile app is? No. The best app design is one that users are unaware of, the one they don’t even notice. Sadly, it’s only the bad ones that users remember. To come up with an app design so good that it gets ‘unnoticed’,…
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It may be news to some, but Google’s social media service is still alive and kicking. And for those who want more than likes and silly pictures, it can be a valuable business tool. So, what’s to like and do on the social side of Google+. Many people have a Google+ account. Perhaps as part…
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When you’ve made the decision to develop a mobile app for your business, there are lots of things you’ll need to think about to ensure you create something that pushes your business forwards and makes an impression on all of the potential customers who come across it. As the old saying goes, ‘first impressions count’,…
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What on earth is geo conquesting? Yes, we hear you so hopefully this article will make this exciting geo-marketing practice a little clearer and showcase how it could be utilized to drive your business forward and pull in more customers. What is geo conquesting? This is a fairly new idea in the mobile advertising sphere…
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