How Can Help Desk Software Help to Retain Your Customers?
The customer is king. In a Satmetrix study, 91% of business leaders opined that in the future their competitiveness will be determined by the quality of customer experience they provide. It is important to focus on existing customers as this is more cost-effective and profitable than trying to acquire new ones. Take a look at…
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Is Hosting A Launch Event For Your App Best For Your Business?
31 percent of marketers believe that hosting events is the most effective marketing approach over email marketing, content marketing, and digital advertising. This is one of the reasons why marketing teams propose launch events to spread the word out about new apps. However, it often takes months of planning and thousands of dollars in expenses…
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Why isn’t my site showing up on Google?
Ah Google, the Holy Grail of search engines. Getting on Google is high on the list of priorities for many business owners. For good reason – a 2017 study by Ignite Visibility found that over 20% of clicks through to a webpage goes to the page ranked first by the search engine, with 13.3% for…
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10 Steps for Crafting a Perfect Twitter Ad Campaign
With 330m active users and more than 500m Tweets sent every day, Twitter can be a great asset to any small business looking to get their message out there. The question is, how can you stand out in such a crowded marketplace? How can you avoid wasting precious time and money on advertising that might…
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Remember to Recycle – 8 Ways to Repurpose Your Old Content
As creators, we put so much time and effort into each piece of content we produce that we should always be looking for ways to get the most out existing content. To an extent, this can be done by tactics such as reposting on social media, paid promotion and so on. But in this article,…
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19 Valentine’s Day Marketing Ideas for Small Businesses
Your eyes are not deceiving you; even though you are probably still busy wrapping up your Christmas marketing post-mortem, you should already be finalising and implementing your Valentine’s Day marketing. And while there is seldom a shortage of naysayers complaining as we approach Valentine’s Day, the event is still valuable to businesses of all sizes….
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5 Retail Marketing Ideas Guaranteed to Boost Business
As a bricks-and-mortar retailer, you might want to rely on the old maxim: ‘build it, and they will come’. Well, you’re welcome to limit your reach to new customers and your hold over existing ones if you like- although we don’t see why you would! For the rest of us, we can seek to build…
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Case Study: LETS GOLF Indoor Golf Centre
We love to see passionate, dedicated entrepreneurs using our app builder to grow their businesses. That’s exactly why we decided that we had to speak to Toby Harris – founder of LETS GOLF – a former customer from Appsme. We spoke to Toby about his transition from Appsme to AppInstitute and how creating his own app…
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5 Cheap and Effective Takeaway Marketing Strategies
Most takeaways limit themselves to basic marketing techniques: big bright signs in the shop front, and maybe the occasional direct marketing campaign. But there are so many more marketing techniques that you could take advantage of! So if you run a takeaway, and you need help thinking of some fresh marketing tips, you’re in the…
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10 Best Health Apps to Get You Fit in 2018
January is the time of the year when we all take a long, hard look at ourselves in the mirror and think: “Damn – I might have overdone it this Christmas.” Whether you’re a turkey sandwich fiend, a cheese and cracker fanatic or simply had an especially indulgent 2017 – all of us could probably…
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