Blog

Technology has given us a new way to work; communication tools like Slack, video conferencing like Digital Samba or Zoom and organizational tools like Google Docs and Calendar mean that working away from an office is easier now than ever before. In fact, there are a huge 38 million home-based businesses in the US alone. The…
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The way businesses and customers interact is changing fast. Innovation has brought the ability to make purchases and reservations without the need to physically go anywhere or even make a phone call. Mobile apps eliminate wait times and allow people to get straight to what they need. Think of the last time you called customer…
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St Patrick’s Day (or St Paddy’s, depending on who you’re talking to) is a cultural Irish celebration that’s not just limited to Ireland’s shores. Taking place on the 17th March, it is a public holiday in the Republic of Ireland and a good excuse for a party elsewhere! Why the 17th March? The 17th is…
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Ever since Amazon launched in 1995, not a year has passed without Jeff Bezos making headlines. Whether it was becoming the world’s richest man, announcing his divorce, or sending rockets into space – Bezos has been a fixture in both business and pop culture. But this isn’t a gossip piece. At AppInstitute we love stories…
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Marketing has never been a static methodology. As the habits of customers change, adapting a marketing campaign to hold and attract the attention of consumers is essential. The quickest way to torpedo any campaign is to assume that what worked last year or the year before is equally effective now. Keep in mind that your…
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Being a realtor is not about buying and selling houses. It’s about selling dreams and lifestyles; in fact, buying a home is the ultimate purchase because people define themselves and others by the home they live in. In addition, buying or selling a home is one of the most significant actions a person makes in…
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Keyword research for 2026 looks nothing like it did five, three, or even two years ago. With AI Overviews, LLM-generated search answers, semantic indexing, and zero-click search behaviour, simply adding keywords to a page no longer guarantees visibility. If you’re running an online store today, your SEO strategy must evolve from “pick some keywords and…
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It’s no secret that social media has taken our world by storm. In fact, there are so many people online that in a study by Hootsuite, they mentioned there are now 3.196 billion people using social media! Which is why it is imperative that brands use these platforms to market to their audience. So important…
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The first Sunday in February sees Americans everywhere get together, eat some food and watch the big game. The Super Bowl is a major date in every American’s calendar – whether they usually enjoy American Football or not. This year, Super Bowl LIII (each game is numbered by Roman numerals) will take place on February…
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There are as many ways to promote your music online as there are music blogs, bands, and fans put together. The internet is literally awash with articles, videos, podcasts and tips from gurus and amateurs alike on how to do this. No doubt you’ve read or viewed many of them. But you’re probably finding you’re…
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