Blog

For many organizations, event marketing has become one of the most effective outbound strategies. The warm interactions experienced at events help businesses gain and retain clients for their brands, products, and services. However, the hard work lies in reaching, attracting, and convincing target audiences to attend a business event. Many planners host business events, or…
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In the UK alone, the term “restaurant near me” is searched approximately 38,000 times. In addition to this, variations of this term, such as “Indian restaurant near me” and “Italian restaurant near me” have over 150,000 monthly searches between them. The vast majority of people making these searches are doing so to find a local…
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The increasing prominence of digital ad platforms means it is easy to forget about radio. But, if you’re looking for a way to reach the largest possible audience at a low cost, doing so would be a huge mistake. A 2019 Nielsen report found that radio reaches an astonishing 92% of adults every week. It…
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With a userbase of approximately 550 million Gen Zers, TikTok has all but consumed the hearts and minds of the 13-24 demographic. Yet, despite its recent surge in popularity, most marketing pros still aren’t sure how to make the most of this exciting new platform. A learning curve is to be expected, but now that…
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The Year’s Grand Finale The 2 months of the Holiday season contribute to over 20% of the retail spending in North America. In this important period of the year commencing from Halloween in October lasting all the way to the New Year, US consumers typically spend around 1000 USD. 50% of this spend is on…
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Derby-based fish and chip shop Sea King Fish Bar needed an app to launch its delivery service. The owners chose AppInstitute and were able to get up and running in just 48 hours. Now the app is a significant source of income for the shop, processing around 25% of orders. An Exciting Opportunity for a…
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In the service-based business landscape, time is money. You need to find ways to constantly improve efficiency and results if you want to make the right amount of profit. Since there are only so many hours in a day, increasing the amount of time you spend working will only take your business so far. That’s…
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Most big coffee shops now have an app. That’s because successful brands know that apps enable features customers love, such as mobile-order-ahead, takeout, contactless ordering, loyalty schemes and coupons. In this article, we’ll look at seven great coffee shop app examples to provide inspiration for your own. While the first five apps are from big…
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There are always a lot of questions about whether it is the right time to launch an app. Think about the app market and the number of new entries on any given day. At the onset, when you think about the question, you probably think to release it when the app is ready. This may…
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