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Every small business is unique. If you want to grow, you need a strategy that fits your needs, and is appropriate for the level of resources you have. All of these strategies, if followed, will help your small business grow in incredible ways. Some you’ll want to put into practice right away, and others may…
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It’s often said that a picture paints a thousand words. If that is the case, then any images you choose to reflect your brand have to be superb. Imagine putting all of your hard work into building a strong brand and a user-friendly app, only for it all to be undone when you use the…
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You’ve heard of the major social media platforms: Facebook, Twitter, Instagram, Youtube, etc. But is your nonprofit maximizing their marketing potential? With so many social media sites it can seem overwhelming just to try to keep up an online presence. But the truth is that social media is a powerful tool (especially for nonprofit organizations)…
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As with any business, achieving return customers is undoubtedly one of the key tactics in keeping your beauty salon in business. As much as you’ll benefit from one visit trade, it’s the customers who come back time and time again that keep you performing well within a congested marketplace. When it comes to marketing to…
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It’s easy to look at big brands on social media and think “This isn’t so hard” but while they make it look quite effortless, it isn’t without stress, trial and error. Even without the luxury of a large marketing department, smaller businesses can emulate the success of big brands by following the 17 steps laid…
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For someone more accustomed to traditional forms of marketing, content marketing can be a little bewildering, especially if you make the mistake of Googling a definition of the term. It helps to remember that content marketing does not replace traditional marketing, but complements it. And stick to a relatively straightforward definition such as the one…
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‘Multi’ usually means great things are on their way: Multipack, multibuy, multi-million-pound jackpot and multichannel selling. Multichannel selling is a great way for businesses to bring in extra traffic, customers and orders but for those on the edge of their multichannel revolution, the idea can be a tiny bit scary. We’re here to give you…
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It’s a funny thing, dentistry. It’s so essential to everyone’s physical comfort and self image to have good oral hygiene, and yet the idea of a trip to the dentist is a scary prospect for many. Choosing the right dentist is an essential priority for many people. That means your marketing will be make-or-break in…
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When considering which social networks to use in order to promote your restaurant, LinkedIn might not initially come to mind. However, this platform can have a number of great benefits, some of which might just surprise you! If you want to reach and engage with other people in your industry, LinkedIn can save you time…
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Marketing your takeaway comes in all forms, shapes and sizes, from the menus you post through the doors of your local neighbourhood to the way you interact with potential customers online. In addition to the growing number of takeaways that are now investing in a website to making online ordering a possibility, an increasing number…
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