Blog

Let’s face it, travel can be stressful sometimes. Yes, you get to explore far-flung corners of the world, see some stunning sights and learn about different cultures. But catching the right flights, keeping all your travel documents together and planning your trip is a lot of work. Handily, there’s now a host of travel apps…
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You can’t hide from the enormity of social media. With estimates of there being around 2.77 billion social media users around the world come 2019, if your business isn’t currently taking advantage of this platform to target potential consumers, then you’re missing out. Instagram is one of the biggest players in today’s social media world,…
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When you consider social media platforms to use to promote your church, the ones that will come to mind first are likely to be Facebook, Twitter and maybe even Instagram. However there is another platform on the market that you may not have considered but could make a real difference in how your church connects…
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The convenience, immediacy and availability of a retail app make them a key part of any brand’s strategy to grow sales and loyalty. The app is always there, not buried away as a website shortcut, it is always up-to-date and capable of pushing the latest offers and reminders to customers. For convenience, easy checkout and…
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Every small business is unique. If you want to grow, you need a strategy that fits your needs, and is appropriate for the level of resources you have. All of these strategies, if followed, will help your small business grow in incredible ways. Some you’ll want to put into practice right away, and others may…
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It’s often said that a picture paints a thousand words. If that is the case, then any images you choose to reflect your brand have to be superb. Imagine putting all of your hard work into building a strong brand and a user-friendly app, only for it all to be undone when you use the…
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You’ve heard of the major social media platforms: Facebook, Twitter, Instagram, Youtube, etc. But is your nonprofit maximizing their marketing potential? With so many social media sites it can seem overwhelming just to try to keep up an online presence. But the truth is that social media is a powerful tool (especially for nonprofit organizations)…
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As with any business, achieving return customers is undoubtedly one of the key tactics in keeping your beauty salon in business. As much as you’ll benefit from one visit trade, it’s the customers who come back time and time again that keep you performing well within a congested marketplace. When it comes to marketing to…
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It’s easy to look at big brands on social media and think “This isn’t so hard” but while they make it look quite effortless, it isn’t without stress, trial and error. Even without the luxury of a large marketing department, smaller businesses can emulate the success of big brands by following the 17 steps laid…
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For someone more accustomed to traditional forms of marketing, content marketing can be a little bewildering, especially if you make the mistake of Googling a definition of the term. It helps to remember that content marketing does not replace traditional marketing, but complements it. And stick to a relatively straightforward definition such as the one…
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