Black Friday has become associated in the popular imagination with queues of desperate shoppers busting down the doors to their local megastore to (almost literally) grab the latest discounts. The ensuing Cyber Monday is a nod to the reality that online shopping, whether by mobile devices or laptops and desktops, is a huge trend. But…
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Even if you are a relatively new internet user, you’re bound to have encountered the term A/B testing, or split testing. It’s hard to miss since we’re no longer just split testing websites, but also online ads, and apps – well, just about anything digital. But chances are you didn’t really pay much attention, which…
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Having an easily accessible digital presence within the area your local business is based is now more important than ever. We are living in a digital world so if you don’t have a website, you could be missing out on a significant amount of potential revenue. There are many ways of creating a digital plan…
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Having a small business is exciting; you’re your own boss and the primary decision maker. To that end, having a small business is exciting, but it’s also time consuming and tough. Since you’re the primary decision maker, your business’s success rests on your shoulders—and that’s a lot of pressure. The best way to make sure…
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There are two types of businesses in this world: those that use mobile apps to aid in sales and marketing, and those that don’t. The businesses that have mobile apps also fall into two distinct groups: those that use native apps, and those that use Progressive Web Apps (PWAs). And we can break down those…
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At AppInstitute, we’re lucky enough to work with a wide range of different businesses on a day-to-day basis. It’s awesome to watch these small businesses grow and embrace the power of mobile marketing through the apps they build on our platform. One of those businesses we spoke to recently was Polka Dots and Petticoats –…
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In the digital marketing environment, automation is not merely a wish list item, but a legitimate necessity for any marketer seeking efficiency. However, automation comes down to a matter of budget for many marketing teams, as CRMs, content managers, and other tools can quickly run up a hefty bill. Not only that, but the financial…
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There’s no escaping the fact that we live in a fast-paced world. When we want something, we want it now, and if we are left waiting around we’re going to be far from happy. With this in mind, when it comes to our buying habits online, the whole scenario is no different. Whether it’s buying…
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I didn’t get it how Matthew Woodward, Neil Patel and Brian Dean can get millions of people to visit their websites on monthly basis. I just couldn’t wrap my mind around that. Then I started testing different content promotion platforms, gaining follower base and traffic started flowing. Now, I know how they do it and…
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Even if you’re only vaguely interested in following the latest mobile web trends, you will have been hearing plenty about Progressive Web Apps lately. For the uninitiated, Progressive Web Apps – or PWAs for short- offer the same functionality and responsivity as an app, the only difference being that it’s accessed through a browser, like…
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