Blog

Unlike the other app builders we have previously written about, Jan Koum lives a life that is much more low-profile. This is all the more incongruous given the fact that he created the second most used app in the world: WhatsApp. But as you learn more about Koum, you discover that it is perfectly in…
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With just 24 app icon slots on the first page of an iPhone home screen, or 28 if you have a fancy iPhone 7, creating the perfect app icon is a vital step in user adoption. I once met someone who had an app icon containing every letter of the alphabet on his homescreen, but…
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If you didn’t already know, people are using their phones a lot. Smartphone technology has permeated almost every aspect of people’s day-to-day lives, from socialising to shopping. The way we eat hasn’t been left untouched, either. Whether you’re browsing through Pinterest for recipes or sharing your culinary creations on Instagram – your smartphone has had…
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We’re delighted to announce that AppInstitute has partnered with Appointedd, an online appointment booking software enabling customers to schedule their next appointment with ease. Appointedd helps businesses manage their time, increase profits, and work smarter by offering a simple and effective way to take bookings online. Appointedd offers a flexible way to take bookings from your website, Facebook…
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Truly understanding your app’s niche is the first step to dominating that niche. But the task can be a little daunting. There are so many things to consider. Where should you start? In this post, I’ll share a guide that will show you how to do a complete analysis of your niche. Some app publishers…
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With the rapid adoption of mobile devices, businesses are getting more and more opportunities that will ultimately change how their products or services are delivered and accessed in the upcoming years. Consequently, small businesses and startups are realizing the advantages of going mobile and coming up the amazing mobile apps. But, not every app gets…
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When you’re working on marketing, it’s vital to get a second opinion. And a third opinion. Maybe a fourth, too. The point is – you should listen to other people, within and outside of your industry, to make sure you’re covering all bases in your strategy. Especially when it comes to small businesses, it can…
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AppInstitute is delighted to announce a new collaboration with the Santander UK Breakthrough programme to help support small businesses leverage the power of mobile marketing. AppInstitute provides a simple way for small businesses to create, publish and manage their own iPhone and Android app using their DIY app builder platform, making entering the app market…
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Hey, you. Yes, you with the lousy screenshots for your app store listing. It’s time to up your game, and I’m pretty sure you agree. How can I be so sure? Because you’re reading this post called “App Store Screenshot Guide: Creating Better App Store Screenshots” So, call it a hunch. In any case, the…
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This story will only be available for 24-hours. Or it would be if it appeared as a Story on Snap Inc.’s iconic Snapchat app. Unless deleted by you, other social networks keep everything you post, but with Snapchat, there is no history. Everything is temporary: opened Snaps disappear within seconds, Stories are only available for…
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