So, you’ve got an app idea… or maybe just a spark of one… and you’re wondering if it could actually earn you money. The short answer: absolutely! The longer answer? It takes the right mix of idea, audience, and model. But thanks to no-code platforms like AppInstitute, building and monetising an app no longer requires…
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If you want to create a successful app, it’s not enough to build a great product. You also need an effective mobile app marketing strategy. This guide will look at 19 practical mobile app marketing strategies you can use. It’s a comprehensive guide, but if there is a particular strategy you need help with you…
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The COVID-19 pandemic has caused teams around the world to go remote, so putting in place new ways to enable employee communication is challenging. It’s especially important when you consider that the way employees communicate is frequently cited as one of the reasons some teams outperform others. The rapid advancement in remote work technologies has…
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How long it takes to build an app will depend entirely on the app you want to build and how you want to create it. If you plan to do everything yourself, from ideation to testing, the whole process can take several months to complete. Back in 2017, GoodFirms estimated how long it takes to…
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Does your business use a stamp card rewards scheme to build customer loyalty? If so, you could benefit from moving away from a physical card-and-stamp-based program to a system run through a digital stamp card app. Digital stamp cards simplify the process of running a loyalty program for both the customer and the business. This…
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App store optimization (ASO) is the process of improving app visibility in the app stores. An effective ASO strategy helps apps rank higher in app store searches and get more installs. ASO can be tricky. This is especially true when you’re dealing with multiple apps in multiple app stores. But before you implement your ASO…
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It’s tough being an “appreneur,” slaving away long days and nights designing the perfect app for your business that, if the mobile device gods smile down on you, will break big enough to make a positive difference in the number of people coming through the front door. You’re not looking to occupy the same rarefied…
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Did you know that people who opt in to your mobile apps push notifications are more likely to keep using your app? But since TechCrunch reports that smartphone users use on average 9 apps a day, and statistics show that most people who download your app will stop using it within 3 months, you need…
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Have you been just about to step foot into your car for your commute home when your phone has buzzed in your pocket with a notification of what the traffic is like and how long your journey is expected to take? This is known as geofencing and is a marketing tactic that an increasing number…
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According to Statista, the first quarter of 2018 showed 10,933,500 apps available for download. That’s a lot of apps competing for attention. The point? Small business owners need a solid app monetization strategy to succeed, starting with the app concept and following all the way through to user retention. And so you need to start…
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