App Monetization Strategy for Small Business Owners: Ultimate Guide
According to Statista, the first quarter of 2018 showed 10,933,500 apps available for download. That’s a lot of apps competing for attention. The point? Small business owners need a solid app monetization strategy to succeed, starting with the app concept and following all the way through to user retention. And so you need to start…
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Picking a Crowdfunding Platform | 5 Essentials to Know
People decide to start their own crowdfunding campaigns for a variety of reasons. Nonprofits and individuals looking to fundraise for a specific project or in support of a particular issue have all found great success online. For nonprofit organizations, crowdfunding campaigns have also become a smart way to increase their public visibility. Huge audiences can…
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The Most Important Metrics That Matter For Your SMB App
Did you realize there are over 197 billion app downloads each year? For businesses looking to appeal to modern consumers, having an app is essential. Whether you run a hair salon, restaurant or a dog grooming service, allowing consumers to connect with your business via this type of technology is important. Most service based businesses…
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iPhone Tips: 31 Ways to Make the Most of Your iPhone’s Features
Every new iPhone release and update to the iOS operating system comes with a host of new features and tricks. Many are easy to miss or hard to find among the myriad of options menus. As upgraders move on to the latest models and iOS 12, this feature provides ways to be more efficient, productive…
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Shopping Cart Abandonment | 6 Best Practices to Encourage Completion
If you run your own online store, you already know that a huge variety of elements play important roles in the success of any eCommerce venture. From design to content marketing, lead capture to promotional partnerships, there are tons of moving parts. Let’s say you’ve checked off all the most important boxes as you launch…
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Infographic: The Ultimate Cheat Sheet for an Explainer Video Script
The way businesses sell their products has changed due to the rapid advancement of technology. As one of the most important invention, Internet plays a major role in changing consumer shopping behaviour. Online marketing became a thing as soon as the first browser was launched to the public in early 1990s. However, online transaction then…
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Marketing Automation: Ideas to Improve Your Strategy
This article was originally written in Spanish by Alice Didier, and translated to English for the AppInstitute blog. I’m sure that on more than one occasion you’ve heard of the term marketing automation, right? With the current importance of this technique in mind, this post will give you some marketing automation ideas to improve your…
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The Definitive Guide to Creating a High-converting App Landing Page
Creating an app today is a serious business. You have an opportunity to make your business available to more people and potential customers. With an average smartphone user having an average of 35 apps on their device and using 52% of them weekly, you get a chance to attract more users. However, when you consider…
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The Ultimate Guide to App Store Optimization 2020
The Mobile App Market is one of the leading industries nowadays. Since their very first appearance, mobile apps and smartphones have evolved a lot during the last few years, attracting more and more users day by day. Despite the success of the mobile app market, there is one common issue that mobile publishers face nowadays:…
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8 Inspiring Salon Twitter Marketing Examples
If you’re looking for some inspiration on how to achieve better engagement with your followers on Twitter, check out some of the great things these beauty salons across the country are doing on the platform at the minute. Rush Hair & Beauty With 55.5 thousand Twitter followers, Rush Hair & Beauty are smashing their Twitter…
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